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Nguyen is now into his mid-30s and still making games, as part of a small team of six (including him) in his Hanoi office. Some false reports even stated Nguyen had committed suicide. Meanwhile, after it was removed, news stories covered the toll it had taken on its creator. There are some copycat versions you can find online, but the official title from Nguyen remains buried for good. I cannot take this anymore.Īnd that was it! Flappy Bird has officially been gone for good since then. I am sorry ‘Flappy Bird’ users, 22 hours from now, I will take ‘Flappy Bird’ down. ‘Please give me peace.'”īut it didn’t stop. Besieged by relentless global interest, Nguyen decided to take the game off the App store on February 10th 2014. ‘It is something I never want,’ he tweeted. While this might seem a small price to pay for such fame and fortune, for Nguyen the attention felt suffocating.
The local paparazzi soon besieged his parents’ house, and he couldn’t go out unnoticed. “As news hit of how much money Nguyen was making, his face appeared in the Vietnamese papers and on TV, which was how his mom and dad first learned their son had made the game. In March 2014, Rolling Stone magazine caught up with him for an exclusive interview and reflected on those first two months of 2014: That was for his use of Nintendo art with the pipes, which were included as a loving homage. He was also hounded online, accused of being a conman, thief, and a fraud. He couldn’t sleep and began chain smoking. He was chased by the press, but refused to be photographed and ducked out of all interview requests.
In fact, it was causing him considerable distress. However, the explosion of interest in Flappy Bird didn’t sit well with Nguyen and his company.
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It was making $50,000 a day from in-game ads and download sales. But its frustrating qualities became highly addictive for people and they couldn’t give it up, kind of like when Tetris launched on the Game Boy in 1989.Īlthough Flappy Bird launched in May 2013, it wasn’t until 2014 that it gained serious traction.īy the end of January 2014, as word of mouth spread, it was the most popular title on the App Store. The thing about the title was it wasn’t very good. (1985).īut the way the player controls the bird is awkward and clumsy, often unfair.Īnd it’s that awkward mechanic that suddenly let to Flappy Bird’s notorious rise to stardom.
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You get a yellow bird with the goal being to tap the mobile screen and guide it through a series of pipes from Super Mario Bros.
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And 27% don’t have a phone or mobile device that can download games.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Flappy birds from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.Flappy Bird is a very simple premise. 20% said they would definitely not be interested. 36% said they would probably not be interested. 14% said they would probably be interested in playing Flappy Bird. Upon learning a bit about the game, just 3% of those who haven’t already downloaded Flappy Bird said they would definitely be interested in doing so if it came back to app stores. And 59% have never even heard of Flappy Bird. 24% of those who have not downloaded Flappy Bird are at least aware of the game and know what it is. Though there are many people who have not downloaded Flappy Bird, it has still gained a lot of publicity in recent weeks. And 9% said they never actually play Flappy Bird. 30% said they play it a few times per week. 28% said they play Flappy Bird at least once per day. 13% of those who have downloaded Flappy Bird said they play it for multiple hours each day. And 87% have never played Flappy Bird at all.Those who have played it though, played it pretty often. Another 4% have played it in the past, but don’t currently have it downloaded. In Ask Your Target Market’s latest survey, 10% of respondents said they currently have Flappy Bird on their phone or mobile device.
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